Howdy Friends,
I’ve been working with a client lately who has been fun to work with because he stays involved. He is willing to test things, but he is not just throwing ideas at the wall. We meet to look at what has been happening and talk through what is working. Then I make adjustments from there.
He brings his own thoughts, experience, and insight to the table, which gives me information I cannot get from an ad dashboard. I can see lead volume, cost per lead, clicks, messages, and campaign performance. What I cannot always see is what happened after the lead came in. I do not hear your sales conversations. I don’t know your customers’ objections, hesitation, or the details that move the customer forward unless you or your sales team gives me feedback.
Marketing just works better with your input.
That does not mean you need to write every ad, manage every post, or learn every setting inside an ad platform. It means a marketer needs you to stay involved enough to give direction and define what true success looks like.
This kind of involvement turns marketing into a team effort instead of a handoff. It keeps the ads from getting stale and relevant leads coming in.
A lot of business owners want more sales, more work, or more leads. That is understandable and where informed testing helps. You try something, watch what happens, learn from it, and adjust. Maybe the message needs to be tightened, or you need a stronger offer. Sometimes quality leads are coming in but the follow-up process isn’t strong enough to close them. But we can only make useful adjustments when we have real information to work from.
Making course corrections like this is very different from making a hard pivot because you are frustrated.
To illustrate the point, I once saw a driver on the interstate jerk the wheel when he was surprised by a vehicle coming onto the highway. He lost control, slid through the median, crossed the oncoming traffic, and hit the guardrail on the other side. Unfortunate, but it’s a pretty good picture of what panic pivots can do in business.
That is why I would rather have the hard conversation early. If something is off or not working, say it. It’s the kind of feedback that allows us to make small corrections to keep you in your lane.
So if your marketing feels stuck, it may not be time for a wild pivot. It may be time to step back, talk through what is really happening, and make sure everyone is still moving in the same direction.
And if you are looking for a marketing partner who works with you, not around you, can contact me here.
Later, Chad Beachy
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