Marketing Education and Insights
At North Valley Marketing, our educational blog is tailored for construction and trade business owners like you. With expert insights on social media account management, social media marketing, pay-per-click marketing, Google Business Profile setup and optimization, and general marketing topics, our goal is to equip you with practical tips and strategies for enhancing your online presence and driving the growth of your construction business. Stay informed, stay ahead, and let us help you confidently navigate the ever-evolving digital landscape.
Thoughts on Ads: Price & Item VS Brand VS Promo
Howdy Friends, Recently, a client and I fell into a discussion about price & item ads vs branding ads. It kicked off some thoughts that I am going to share and expand on here. Price & item, branding, or promo ads all serve a purpose. The biggest danger comes when you focus too strongly on…
Contractor Website Basics
Howdy Friends, Recently, I ran a couple of polls on FB/LinkedIn to try to determine what contractors wanted to hear about in this newsletter. The results were quite sparse. I did get a little insight, and one topic that came up was understanding websites. There’s a lot of snake oil and smoke-n-mirrors spewed all over…
What Is The Goal of Contractor Marketing?
Howdy Friends, Today’s newsletter is going to be a little different format than normal, which is fine. It’s also going to be shorter than normal, which is fine. After all, normal is only a cycle on the washing machine…let’s dig into my thoughts here. The single most important thought on your marketer’s mind should be,…
Transparency: Does It Matter?
Howdy Friends, I’ve been thinking about transparency lately because North Valley Marketing is changing. Not in a hard pivot kind of way, but we’re growing and refining the business. I recently hired my first junior marketing assistant, which prompted me to go ahead and do something that has needed doing for a long time, rebuilding…
What Really Drives Construction Leads and Why?
Howdy Friends, Our growth at NVM has had me thinking about my own marketing a lot more. How to keep everyone busy by attracting more of the right kind of clients. It is easy to spend your days helping other businesses get more work and let your own stuff slide a little too much. That’s…
Good Work Alone Doesn’t Keep You Remembered — Here’s How to Fix That
Howdy Friends, I’ve been thinking about customer retention lately, partly because of what is happening in my own business. I recently hired my first junior marketing assistant, which has made me think a little differently about growth. It is one thing to say you want to grow. It is another thing to realize that growth…
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