Marketing Education and Insights
At North Valley Marketing, our educational blog is tailored for construction and trade business owners like you. With expert insights on social media account management, social media marketing, pay-per-click marketing, Google Business Profile setup and optimization, and general marketing topics, our goal is to equip you with practical tips and strategies for enhancing your online presence and driving the growth of your construction business. Stay informed, stay ahead, and let us help you confidently navigate the ever-evolving digital landscape.
Why Good Contractors Still End Up Competing on Price
Howdy Friends, About three weeks ago, I wrote a LinkedIn post about an interesting paradox. Contractors and trades companies often want to grow, attract better customers, and maybe even bring in stronger talent, but then get quiet when it is time to talk about what actually makes their business worth choosing. I understand why it…
The Quiet Reason Your Marketing Feels Stuck
Howdy Friends, I’ve been working with a client lately who has been fun to work with because he stays involved. He is willing to test things, but he is not just throwing ideas at the wall. We meet to look at what has been happening and talk through what is working. Then I make adjustments…
The Quiet Value of Showing Up in the Comments
Howdy Friends, Last week, an acquaintance asked me a question about a conversation I had on LinkedIn. He had taken a screenshot of some back-and-forth in the comments and asked, “Will this chatter help get traction? Just curious.” It was a fair question. A lot of business owners look at social media and wonder the…
The Hidden Cost of Staying Busy
Howdy Friends, When I started to think about writing this newsletter after a busy couple of weeks, I realized pretty quickly that I was struggling to get my thoughts together. Recently, we attended my sister-in-law’s wedding in Missouri. Between getting ready for the trip, being gone, and then dealing with a vehicle issue that added…
Why Staying Busy Isn’t Moving Your Business Forward
Howdy Friends, I’ve been working through Q2 planning for my clients, and if I’m being honest, I feel a little behind on it. There’s been plenty to do and it’s easy to put your head down and just work through the list in front of you. That got me thinking about something I see pretty…
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